I’ve been seeing the phrase “social media” quite a bit in the last several weeks. The term kept grabbing the attention of mine and as I read the term, I would pause for a minute and think that it did not seem sensible in the context I was reading it. But I merely kept on checking and moving about my business as I am busy.
The term kept grabbing the attention of mine since it wasn’t used in the right context. When I taught Marketing 101 a year or perhaps so ago (I also learned a lot about social promotion in graduate school), I was so many on what social marketing was and what it really meant.
Yesterday a light bulb went off and I realized I was watching and wondering 2 different things. I was seeing Social media, not Social Marketing. That is why it was not making good sense to me.
Social advertising and marketing is about making changes – oftentimes health related change – throughout modern society as a full. It is creating a cultural change through marketing. An example of social marketing and advertising is most likely the message of not drinking and driving. Others include: Quit smoking, stopping Aids, as well as promoting using condoms. Visual messages of the brain of yours on drugs and also the fried egg are images we’re probably all acquainted with.
Social advertising and marketing does not promote a specific company, but a purpose for the good of society. Social marketing is done through conventional advertising strategies as well as public service announcements.
I saw the phrase social media considerably while I was doing research for a category I recently taught on the best way to set up a blog when I realized that I have been confusing social marketing with social networking. They’re 2 very different things. (I’m some slow to catch on sometimes).
Social media is a more recent term and is using media in a personal setting. A blog is a great model of that. Other forms of social networking include; message boards, podcasts, vlogs (video you are able to view online ) or RSS feeds. Smart marketers are using these newer social media outlets to talk with the prospects of theirs in various ways that initiate “socializing”.
Take a minute to consider that. Socializing and marketing, jointly. It tends to make me think of word of mouth marketing – which includes socializing.
How similar are word of mouth advertising and blogging?
How easy is it to create word of mouth marketing through blogging, forums, and other social media outlets? Is not that one of the benefits of blogging – to relate to other people who in turn will link for you and take visitors to each other? Just think of the possibilities.
It is crucial to be aware that online search engine – like Google – aren’t the sole method to drive individuals to your web site anymore. Marketing your company through blogging and other forms of social media give you great opportunities to drive visitors to your site without relying on online search engine to find and rank you.
Utilizing social media gives you both more opportunity and more control.
According to Hans Peter Brondmo “Marketing with Social Media”, 1 % of those associated with social networking are creating content, 10 % will improve that content along with 90 % will consume it.
Take an authentic look at the social networking efforts of yours. First, are you using this brand new media at all? Then look at HOW you are using it. Are you enriching or creating content through blogging or other social mediums or are you regurgitating information just to do it? Which one can make you a leader in your industry?
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