I could probably say this more tactfully, but here Is the truth:
If you are spending thousands of dollars to get space to be seen and noticed, and then run a Yellow Page ad that fails to catch your prospect’s attention and say something persuasive, well you are wasting your darn money!
Sounds clear placed into white and black, doesn’t it? But take a look at your Yellow Page directory and see for yourself. Do any ads grab you by the collar and pull you? Is there one Yellow Page ad that speaks straight to YOUR felt needs, wishes and emotional state of mind? Or are your eyes peeled above a sea of the promises that are dull, trite clichés, and clip-art images?
So shed that “break-even mentality” and expect your next Yellow Page advertising to use that expensive ad space wisely – by muscling out every other ad on the page, enticing the prospect’s attention, and compelling those very same prospects to call you.
Yes, a les pages jaunes pro ad can (and should) do this, but you need to insist on an ad specifically intended for your business and precisely targeted towards your ideal client.
“But my Yellow Page Rep told me that this advertisement was designed specifically for my enterprise?” Well, frankly, I doubt it. It may have been put together for your accounts.
But tell me this, if you replaced your organization name and telephone number, would your current Yellow Page advertisement be used by the companies in your class? Just how much did the ad designer or sales rep ask you regarding your business and target customers before designing the advertisement? Did they spend over twenty minutes producing your Yellow Pages advertisement?
For roughly the cost of running your ad for a single month, an experienced Yellow Pages advertising design consultant will take some time to learn about your organization and your most important clients – especially to tap into the psychological condition and mindset of your prospects – before placing down to design your ad. And this type of emotional insight, combined with real design experience, can catapult your Yellow Page ad response to herculean levels.
How do I know that? I’ve discovered it through 30 decades of advertising design experience, 15 of which have been spent designing effective Yellow Page ads exclusively. In my extensive experience, a highly concentrated, professionally designed ad normally generates ad response improvements of 30-70%. Some of our clients have heard their phones ring 500 – 800% more often!
Naturally, there are a variety of things which will affect your reaction speed but the most important point to bear in mind is that: If you are going to deliver all that money every month to your publisher, run the most powerful, phone-call-generating Yellow Pages ad possible. Otherwise, rip your company from the Yellow Pages and spend your money wisely, elsewhere.